promotional campaign


Be.cause is a promotion and editorial campaign conceptualized by myself and fellow student Cassandra Walsh. It was chosen by the faculty of the college for the LSAD 2017 Graduate Show. The concept is derived from the fact that graduates have now reached a stage where they are confident with their work, their interpretations and creative solutions. There is no definitive right or wrong answer to a piece of artwork or a design solution because it’s very much subjective to the artist or designer’s vision. There is just this need to create, be.cause.