white gypsy

brand and packaging design

 

For this project a brand identity was created to reflect the ethos of a craft beer company. White Gypsy prides itself on growing its own ingredients on site and being a valued part of the locality. With this I connected the craft that goes into the beer with 19th century tin smithing. By relating this dying art to the beer it connects the product in a subtle way to old time charm. The new tag-line, “We grow, We harvest, We craft,” shows the company as more personal and homegrown, with a clear emphasis on the work and skill that goes into making the beer.

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