b curious

awareness campaign


B CURIOUS is a final year project geared towards a target audience of young adult students, the next generation to enter the workforce and fund future government space initiatives. Each month two A2 posters are sent to secondary schools. One is an illustration of an exciting new event in space exploration while the other is an infograph going into detailed facts. As well as this, a QR code on the poster leads them to an animation on the month’s new topic as well as explaining the current state of funding for space initiatives in general. It emphasises how valuable the viewer’s curiosity is in maintaining the public support. The ultimate goal of the campaign is a future generation excited and willing to keep important projects like these going.